Media options traditional and new media options for coca-cola

 The assignment requires a 200 word message and 2 power point slides (with speaker notes) This is a team assignment and my portion is to Discuss in a minimum 200 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options. The brand we are using is Coca-Cola and I have also attached the original assignment given to the team.