MKT304A Brand And Product Managementbrand and product management

Task: This assessments addresses the following learning outcomes:a) Analyse the role of brand and product strategy in the organisation.b) Identify problems and questions in relation to contemporary brand and product management. c) Discuss the issues and challenges businesses face in successfullyd) Assess the marketplace in terms of the consumer, competitors, trends and organisational objectives.f) Evaluate brand and product performance through…

BX3186 Marketing For Social ChangeMarketing for Social Change

The aim of this assessment is to describe a range of contemporary approaches to monitoring social marketing campaign performance and/or success. To apply your learnings to a case study to understand the complexities of the process Appraise and design data collection instruments while applying sound principles of research ethics. Apply and evaluate survey research methods.Critically analyse and interpret survey data findings consistent with curren…

MMS773 Sport Broadcastingsport broadcasting

Task: You are required you to watch and analyse two broadcasts, from two distinct sports/leagues, which are telecast on commercial Free to Air television (FTA) in Australia (Channel 7, 9 and 10). If you are internationally located, there are online mechanisms to watch Australian FTA television but you may also contact me to propose an alternative from your local context (but such broadcasts must be advertising supported). From these two broadc…

MBA7003 Marketingprices and markets

Question: Task You have been asked by your Managing Director to develop a new market offering for the organisation you work. Targeting a EUROPEAN market, you need to design and deliver a new product offering into an already cluttered marketplace. This means that you need to create a specific market space for your new product with a clear target audience and strategy. Firstly, you need to research the macro-environment to determine current tre…

BUSM4739 Marketing For Managersmarketing for managers

Task: Overview You are required to demonstrate your understanding and showcase superior application of major concepts in Marketing Communications i.e. Push and Pull strategy, Content and Digital Marketing, the 5As Customer Path scenario and all other relevant concepts from the course. Remember to consider the current digital, local and global trends in marketing when proposing and justifying your strategy   The aim of this section is two…

MKTG2431 MarketingMarketing

Select, from any medium, two advertisements: one that you think is effective, and one that you think is not effective.1.Attach the ads to your assignment. Indicate where the ads came from and what media was used. Where was the ad placed (in what part of the magazine or newspaper, or when it was aired on television or radio, or was it part of digital media?)? 2.Describe and then critique each of the two ads separately. Use the eight headings below…

MKTG1001 Marketing FundamentalsMarketing Fundamentals

Please provide a brief fully referenced background to this report. This needs to include a description of the problem that lead to the evolution of the company and why this is appropriate for expansion in line with their goals, as well as a description of the company’s market offering that will be the focus of your assessments. Please see the Assessment 3 Rubric. It is vital that you make these points succinctly. Without being prescriptive,…

BSBMGT617 Develop And Implement A Business Plandevelop and implement a business plan

Task: Provide answers to all of the questions below:   1. Outline three reasons why a company may choose to develop a business plan. 2. Outline the key steps involved in developing a business plan. 3. Outline five common components of a business plan. 4. Outline three areas that the initial business planning process may address. 5. Outline the purpose of a SWOT analysis in a business planning process. 6. Describe the relationship between …

MKTG6002 Marketing AssignmentMarketing Assignment

Task: This assessment addresses the following learning outcomes of the subject:a) Critically evaluate underpinning marketing theories and principles and employ appropriate research process to collect, store and use of data to generate customer insights; b) Critically evaluate customer needs to create value for customers by deploying the resources of the organisation in best possible ways; Objectives: • To develop an understanding and app…

MKT744 Global Marketing And Sales DevelomentGlobal Marketing and Sales Develoment

Question: This module explores the complexity of forces that make up the environment for international marketers. In particular, it aims to understand the impact of these forces on the activities of business organizations, including SMEs, and the nature of the decisions that organizations must take if they are to survive and prosper in a dynamic turbulent global environment. This module enables students to gain an understanding of the importan…