Week 5 assignment – innovation and competitive analysis


Overview

From the same case that you have chosen for Deliverable 1, you will advise the CEO on ways forward for the company. In addition, you will examine the competitive environment and discuss frameworks for evaluating various strategies for the company.

Instructions

Write a 3-5 page paper in which you:

  1. Use a framework of your choice (for example, Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company’s industry. Support your response.
  2. Select at least two innovative and technology trends that the company or its competitors introduced. Next, examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response.
  3. Assess the company’s situation (for example, its capabilities, resources, and so on) regarding its recent development. Provide support for your response.
  4. Give your opinion as to whether the company’s organizational structure supports or impedes its ability to innovate and be a successful company. Justify your answer.
  5. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as academic resources.