1. students will develop a marketing plan for a small business (either real or fictional). Each student will submit a brief introduction (1-2 pages) for their chosen business for instructor approval.
2. The final marketing plan is worth 180 points and should include the following sections:
1. Executive Summary
2. Target Customers
3. Unique Selling Proposition
4. Pricing and Positioning Strategy
5. Distribution Strategy
6. Promotions Strategy
7. Contingency Plans
The expected length for this assignment is 9-11 pages. APA methodology applies to this assignment.
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