Prior to completing this assignment, review your prior research on the company you selected for research in this Week’s Environmental Scanning interactive assignment. Also watch the video How to Perform a SWOT Analysis (Links to an external site.) (2016). In approximately 250 words,
Next, conduct a SWOT analysis using the SWOT Analysis Template. Detail the strengths, weaknesses, opportunities, and threats that may affect the organization. Copy and paste the completed table from the template into your SWOT analysis paper.
In the evaluation portion of your paper of your SWOT analysis:
(NOTE: Incorporate the feedback you receive from your instructor and save your work. It will be part of your Strategic Plan Final Project for this course).
The SWOT Analysis paper
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.
Abraham, S. (2012). Strategic management for organizations. Retrieved from https://content.ashford.edu/
virtualstrategist. (2016, October 19). How to perfom a SWOT analysis (Links to an external site.) [Video file]. Retrieved from https://www.youtube.com/watch?annotation_id=annotation_161788243&feature=iv&src_vid=GNXYI10Po6A&v=I_6AVRGLXGA
Conner, C. (2014). Top online reputation management tips for brand marketers (Links to an external site.). Forbes. Retrieved from http://www.forbes.com/sites/cherylsnappconner/2014/03/04/top-online-reputation-management-tips-for-brand-marketers/
Dyer, J. & Gregersen, H. (2014). How we rank the world’s most innovative growth companies 2014 (Links to an external site.). Forbes. Retrieved from http://www.forbes.com/search/?q=Assessing+a+company
Moore, K. (2011). Porter or Mintzberg: Whose view of strategy is the most relevant today? (Links to an external site.) Forbes. Retrieved from http://www.forbes.com/sites/karlmoore/2011/03/28/porter-or-mintzberg-whose-view-of-strategy-is-the-most-relevant-today/
Trefis Team. (2014). Better market conditions complement Gap Inc.’s strong position and brands (Links to an external site.). Forbes. Retrieved from http://www.forbes.com/sites/greatspeculations/2014/06/16/better-market-conditions-complement-gap-incs-strong-position-and-brands/
Harvard Business Review. (2008, June 30). The five competitive forces that shape strategy (Links to an external site.) [Video file]. Retrieved from https://www.youtube.com/watch?v=mYF2_FBCvXw&feature=player_detailpage
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