Adaption of foreign culture is the key factor to expand the international brand. The example of global organization with multination presence can be a PA Pittsburg company H.J. Heinz. The company is spread in the world in almost 200 countries and is producer of massive variety of possessed food. Almost every restaurant offers food of Heinz and no food can be considered not having any component made from Heinz.
The marketing of Heinz products is expanded internationally. The company is fulfilling the requirements of local consumers to expand its popularity worldwide. In this essay the primary issue existing in the international culture that affects the organization business outside the United States will be revealed.
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