(1) Unit II Scholarly Activity
After reading the lecture and required readings for this unit, use the knowledge you have learned to write a three page essay on one of the topics below:
Bacon’s revolt on Jamestown, Va.;
The Pueblo Revolt; and
Salem witch trials
In order to support your discussion, you will need to select at least one outside source from the CSU Library. Your essay must address, but are not limited to, the following items listed below:
Introduce the event. This may include what happened, the reason, setting, location, timeline, outcome, and casualties.
Describe how characteristics of the region of Colonial America impacted your chosen conflict.
Discuss the American ideals or philosophies that may have caused this event to occur. How have these ideals and philosophies changed to the way we live today.
Discuss your perspective on the event, including, but not limited to, what was inevitable or avoidable, and what was beneficial or costly.
(2) Unit II Research Project
Marketing Plan This week you will continue your comprehensive marketing plan researching the SAME company that you researched in Unit I. Again, utilizing a Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit II you will present the Target Market and a SWOT Analysis. Target Market Begin by discussing segmentation of the market based upon demographic, behavioral, geographic, and psychographic criteria. Apply these criteria to your company, explaining their importance to the company. This analysis will enable you to identify the target market(s) thoroughly. Within your explanation, discuss why the identification of a target market is of the utmost importance to a company.
Perform a SWOT analysis for your company remembering that the strengths and weaknesses are internal and the opportunities and threats are external. Set this up using a table and/or bullet points with clear explanation following the chart.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (This week consider using Target Market and SWOT Analysis).
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