Task: The business question you are to address is: Which of the customers in your database will you choose to engage with to increase revenue or reduce churn, and how will you accomplish this goal?1. You will analyse the data to create a market segmentation of your customer base (Topic 4)2. You will need to justify the segments that you have created (Topic 1)3. You will choose one segment to target, giving thought to RFM Analysis and Customer …
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